How To Surpass Your Competitors…With Design

No matter what anyone says – first impressions count. The first bite is always with the eye!

Design is a crucial element of any business. Good design demands and commands attention.

Whether your deliverables are in a presentation, sent as a project, or in another format, when side by side with your competitor’s deliverables, design can be the difference between making the cut and sitting in the endless ‘will-read-later’ pile.

It can also be the difference between having an engaged audience during your presentation, or fighting an uphill battle with a room who don’t trust what you’re saying because your slides are outdated.

Having good design and visual outputs will increase the perceived value of your company, as well as promoting your company’s individuality and image.

So how can you surpass your competitors with design, if you don’t have the same resources as they do?

Your competitors may have an in-house design team. Or a huge marketing budget. You’re wondering how you can compete with that.  The thought of blocking out time (in your already packed schedule) to sit down and work on the design might sound like a nightmare.

And you don’t have the budget to employ full-time designers.

The good news is – you don’t have to.

IG’s expert designers are at your fingertips, ready to pick up your design work as and when you need it (without any of the headaches of hiring someone full-time).

But that’s not all.

Not only will your design be elevated, but so will the consistency of your outputs. That’s because when you work with IG, we also provide you with your own Account Manager. We’ll ensure consistency even if multiple designers are working on your project.

If your brand guidelines are being misinterpreted (we see this all the time with teams of more than one person), it will create inconsistent outputs and unclear messaging, ultimately leading to confusion.

When your client or prospect is confused, they are less likely to stick with you and your services, and much less likely to use your services in the first place!

When you have IG in your corner, you can relax knowing that all visual outputs will look, feel and present the same, without taking up any more of your precious time.

By filling this gap, you’ll have more time to spend on the ‘important’ things – without the huge overheads!

Design should never be an afterthought if you want to get ahead of your competitors.

To find out more about how IG can help you, get in touch here.

We’d love to hear from you!