Improving Written Communication Through Presentations

Tired of presentations that miss the mark? It’s time to up your game with these communication-improving tips…

Whether you’re a seasoned professional or just starting out, this blog will provide you with valuable insights and practical advice to help you communicate more effectively through your presentations.

The days of your audience leaving more confused than clued up will be over.

No more confusion in your messaging, and no more yawning from your audience!

First and foremost, remember that a presentation is an extension of written communication. Your words and visual aids must work together to effectively convey your message. That’s why it’s crucial to have strong written content before even thinking about the design.

But let’s not stop there. A well-designed presentation can take your written communication to the next level.

Think about it, wouldn’t you rather listen to a speaker who’s using eye-catching graphics, engaging animations, and memorable images rather than just reading slide after slide of plain text?!

Here are a few tips to help you elevate your written communication through presentations:

1. Get to the point: avoid lengthy explanations and get straight to it. Use simple language and keep slides clutter-free.

2. Visuals are key: use images, graphs, and charts to break up text. Consider what people will look at first, and where their eyes will be drawn to.

3. Tone of voice: a touch of humour, personal anecdotes and on-brand phrases go a long way in making your presentation more engaging.

3a. Jargon: if your presentation requires technical language, make sure you’re explaining it. But don’t just add an explanation to a block of text on the screen. Take your audience’s eyes away from the screen and explain it with personality! Alternatively, go back to point no. 2. and explain any technical language through visuals.

4. Branding matters: ensure your presentation has a consistent look and feel using the same font, colour scheme, and style throughout. Your presentation should be a continuation of your company/brand.

5. Practice makes perfect: rehearse your presentation to avoid reading off slides and improve delivery.

BONUS TIP: Always bear in mind that your immediate client might share the presentation further within their organisation. Just because it’s been sent to your immediate contact, it could still end up in front of the CEO!

With the right tools and approach, you can take your presentations to the next level and leave a lasting impression on your audience.

If you need help with your presentations, we’d love to work with you. Find out more about our services here.