In the dynamic world of presentation design, speed and efficiency are as important as creativity and aesthetics.
When your business requires a quick turnaround, the team at IG are experts in accelerating the design process.
Here are our top tips for creating documents and presentations when a tight deadline is looming:
Templates & Brand Guidelines
Central to efficient design production is the strategic use of templates and brand guidelines.
Having these set up in advance can significantly accelerate the design process. Invest in index slides or master slides that are frequently used, enabling your team to focus more on creativity and content – less on the structure and where to put your company logo.
You don’t actually need to have lengthy brand guideline documents. Simply having your colours and fonts in one place can make it much easier to create presentations that align with your brand.
Using The Right Software
Knowledge of software and its limitations is another key element.
Different software is useful for different things.
Using the Adobe Suite for, e.g. Indesign, yields a more polished result, and is great for whitepapers or brochures. When you’re in a rush, however, and need to get a LinkedIn post out for example, software like Canva or PowerPoint templates are great to have on hand.
Familiarising yourself with platforms such as Canva can streamline your workflow, as each program suits different outputs.
IG is able to work within your existing design accounts, such as Canva, working as an extension of your team to enhance overall efficiency. Get in touch with us to start the process of working together.
Play To Your Strengths
Understanding your team’s skills and expectations can help manage timelines more effectively. After IG creates a design, it can be beneficial to work with software that your team is already familiar with, reducing the learning curve and saving time.
Another time saving tip is if, for example, you know you’re going to need a SWOT slide, or a slide for a project plan, or revenue slides time and time again, think ahead and get these layouts templated by IG. This way, when there’s a time crunch, you can work smarter.
Clarity From The Start
Providing a clear brief from the outset can save substantial time in creating iterations and discussing clarifications.
If brand guidelines are not available as part of the brief, finding examples of work you like the look of can be beneficial. This method prompts creative thinking and allows for a faster design process when brand guidelines or templates aren’t available.
Accelerating the design process effectively centres around preparation, understanding software capabilities, and clear communication.
With these elements in place, you can meet tight deadlines without compromising the quality of your presentations. Alternatively, if you’d like help with your next project, get in touch with IG. We’d love to help.