Do your presentations stand the test of time?
With emerging technologies and expanding mediums, crafting presentations with longevity in mind requires forethought. Future-proofing ensures your hard work continues to engage audiences and drive results well into the future.
What Do We Mean By Future-proofing?
Future-proofing means playing the long game. In this blog, we’re talking about a couple of things –
1. Making sure your outputs look modern
2. Making sure your outputs are accessible so that they’re fit for purpose well into the future.
Embrace Innovation – Thoughtfully
AI brings exciting new capabilities, but make sure to balance cutting-edge features with timeless design. All industries should acknowledge the fact that AI is everywhere, and accessible to many.
You should enhance, but not overwhelm, your core message with the right use of new technology. Lean into automation for accessibility, SEO, and efficiency, but keep the human touch by letting your strategic visuals and branding shine.
Customise for Brand Consistency
Generic templates soon look dated. Put in the effort – upfront – to make your presentation templates look timeless and tailored to your brand. Weeks or even months down the line, these slides should still hold the impact you want/need. From colours and fonts to imagery, customised templates are a smart way to play the long game.
Engage Multiple Mediums
With content reaching more screens, optimise legibility across all devices. Mobile-friendly designs allow redistribution. Considering varied formats ensures your presentation engages audiences everywhere.
Fight Decreasing Attention Spans
Getting (and holding!) attention in a world full of distractions can be tricky. Even in discussions about the most exciting projects, where all members of the audience are engaged, you can expect some people to lose focus now and then. Keep your audience engaged for longer with concise text, frequent content shifts, and strong visual impact. Remove distractions to spotlight your core message.
With deliberate design choices and smart adoption of new technologies, you can create presentations that stand out now and for years to come. Don’t just think about what will work tomorrow, think about next month, the next six months, next year etc…
The time invested today brings compounding returns. For help on getting your presentations templated and future-proofed, get in touch.