The Role of Emotion in Presentation Design

When it comes to creating a successful presentation, many people fall into the same trap.

It’s not just about the information you provide, but also about the emotional impact it has on your audience.

Emotions play a crucial role in presentation design and can help you connect with your audience on a deeper level.

In this blog we’ll give you some helpful hints to help your incorporate emotion into your presentation design:

Firstly, it’s important to be aware of cultural associations. Different cultures have different emotions associated with colours, symbols, and imagery.

Cultural Associations

Being mindful of cultural associations also involves staying up to date with current events and popular culture when designing your presentation.

The imagery, memes, or gifs you use in your presentation may be relevant and appropriate now, but in a few weeks, they could be outdated or even offensive. Stay informed about what’s topical and relevant. Consider how your audience could perceive your use of current events or pop culture references.

If you’re not going to be able to edit your presentation at short notice, consider replacing topical imagery, memes, or gifs with something that is evergreen.


It goes without saying that colour is a powerful tool in presentation design. Colours can evoke hundreds of emotions and associations. Here’s a quick overview of the most used colours in branding:

Blue is associated with trust, reliability, and stability, making it a popular choice for corporate branding. Green is associated with growth, health, and the environment. Red is associated with passion and excitement, making it a popular choice for brands that want to create a sense of urgency or energy.

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Your design should be balanced, and everything should look considered and well thought out. Avoid clutter and make sure there’s enough white space to give your audience’s eyes a break.

A compact layout will distract your audience and prevent them from taking away key points from your presentation.


Visuals enable you to connect with your audience on an emotional level. Using a visual narrative to tell a story creates an emotional arc. Make sure everything goes together and that the design is meaningful to your brand and its values. Choose an icon style that matches your brand assets and reinforces your brand identity.

For example, does your brand tend to use rounded or square corners? What impression do you want to give your audience? Rounded corners on icons or frames could give a more informal, playful feel to your presentation. But, square corners might create a formal, corporate feel.

With these tips, your presentation is sure to make a positive, emotional impact and leave a lasting impression on your audience!

For help with your presentations, or refreshing your branding, get in touch with us here. We’d love to help.