When working with a designer, it’s important to communicate what you want…effectively. This means being specific and giving detailed instructions. Avoid generalisations - make sure the designer understands the purpose of the design and the audience it will be aimed at.

It’s also important to have a clear idea of what you want, how it should be done and when it needs to be completed.

This will help designers understand what their clients are looking for in a project. The more specific the instructions, the better!

Here are some top tips from our designers:

Have a clear idea of what you need from the result.

  • What is the goal of your design?
  • What do you want the viewer to feel or take away from it?

Be realistic about your timeline.

  • Communicate when you need the project completed and be clear about any deadlines.

Choose a design that is appropriate for your audience.

  • Keep in mind who will be viewing the design
  • Align the design with your audience’s sensibilities

Use images, examples, and other resources to help communicate your vision.

  • If you can provide the designer with specific visual references, it will make their job much easier!

Be clear and concise in your instructions.

  • Avoid using vague language
  • Explain what you want in detail, which will help avoid any misunderstandings
Two people talking


Designers tend to prefer direct information, so keep instructions neutral, but firm.

Be clear about where you would like the designer to have creative freedom or rather, give their suggestions; conversely, if you have a very clear idea of what you want from the design, make sure you have been as specific as possible.

Keep your instructions positive and create a good working relationship with the designer. Use phrases like “I would like…” rather than, “I don’t want…”.

Remember, the designer is trying to help you, so be cooperative and respectful and you’ll both end up with a result you’re happy with.

By following these tips, you can ensure that your design project goes as smoothly as possible!

To learn more about successfully implementing these techniques, get in touch with us here.